Who We Are
Jill Fritzo has been described as “one of the most powerful publicists in entertainment” by Business Insider. Her client list over the years reads like a who’s who of film, television, music, sports, fashion, theater and pop culture. This wide variety ranges from rising stars to the biggest names in showbiz with everything in between.
Her laser-sharp instincts have helped her clients navigate the choppy waters of “celebrity” while protecting them, growing their visibility, amplifying their voices, projects and business ventures worldwide. Her work is seen in press campaigns, award shows and events in traditional print, broadcast and digital platforms.
With her 20+ years working at PMK, the largest entertainment PR Agency, she has gained valuable experience and relationships in the PR arena. Her deeply rooted client, corporate and media connections offer the JFPR team the compass to navigate the many facets of celebrity and the entertainment industry with ease.
Her foundation was set growing up in the Northeast as a graduate of Syracuse University’s Newhouse School of Public Communications, and quickly landed an internship in MGM Studios publicity department. She joined the prestigious PMK as an ambitious receptionist and worked her way up to Executive Vice President with stellar clients.
The 24/7 pace of entertainment doesn’t stop as Jill’s passion for her clients wide array of projects drives her each day. Their films, music, TV shows, books occupy her downtime fun!
Michael Geiser represents a wide array of clients whose talents span film, television, sports, literature and theater. Geiser prides himself on his rapport with these clients, but also on his entertainment industry and media relationships. Specializing in integrity, he’s developed traditional press campaigns across the media landscape, as well as targeted initiatives for animal awareness, beauty and fashion and charity endeavors. He’s also been a strategist on numerous high-profile book campaigns that have resulted in New York Times best-seller accreditation.
Before shifting towards personal publicity with a half-decade stint at PMK-BNC, Geiser gained experience working on publicity and promotions campaigns at Lionsgate. While at the independent movie studio, he worked on over 30 titles, including Precious, Warrior, Brothers and a collection of films by Tyler Perry. He coordinated a dozen film premieres in New York and Los Angeles, and talent participation at regional genre conventions such as ComicCon.
Geiser began his professional career in the esteemed NBCUniversal Page Program, where he fulfilled various publicity and marketing roles for Focus Features, USA Network and Syfy. Additionally, he supported production executives on Weekend Today, Saturday Night Live and Late Night with Conan O’Brien. Prior to NBCUniversal, Geiser worked in the press office at the BBC in London.
Geiser graduated magna cum laude from Boston University with a Bachelor of Science degree in journalism. He actively participates as a mentor to communications students in the Boston University Los Angeles program. A fitness enthusiast, Geiser stays active through running, hiking, stair climbing and yoga.
Charlie Roina joined Jill Fritzo Public Relations in April 2016. He previously spent several years at Sony Music and has held various publicity roles across fashion, lifestyle, brand and entertainment firms.
Most recently, Roina spearheaded the launch of Persona PR’s New York office. While at the boutique firm, Roina played an integral role for clients appearing on hit television shows, in addition to emerging talent in film and music. Prior to transitioning to personal publicity, Roina worked with Slate PR on their events team, handling accounts which included The Tony Awards, Denise Rich’s Angel Ball, Food Bank and Delete Blood Cancer.
A Staten Island native, Roina owes his appreciation for the entertainment business to his mother, Lisa Roina, who he watched make celebrity endorsement deals at ICM for over 25 years.